Privacy Policy

Last Updated: Feb 21, 2021

Docent makes customized skincare affordable and accessible. We use the information you share with us to help provide you with a customized experience from when you start interacting with us to providing you your own personalized treatment plan.

Docent, Inc. and Docent Medical Group (“Docent,” “we,” “us,” or “our”) take your privacy and trust in us seriously. We are committed to protecting the privacy and security of the information that you share with us.

The purpose of this Privacy Notice is to explain how we may collect, use, store, disclose, or otherwise process your personal information when you interact with us through the Docent website located at, our mobile application(s), our products and services, and/or other communication channels under our control such as email, telephone, or social media that link to this Privacy Notice (collectively, “Services” or “Website”). The Services are controlled and operated by us from the United States and are not intended to subject us to the laws or jurisdiction of any state, country, or territory other than that of the United States. All capitalized terms not otherwise defined in this Privacy Notice have the same meaning as set forth in the Docent Terms of Service, available here:

If you do not wish to acknowledge or accept this privacy notice. Please do not use the services.

Persons under the age of 18 are prohibited from using our Services. If you are a parent or guardian of an individual under the age of 18 and believe your child has disclosed personal or health information to Docent without your authorization, please contact us at

1. Collection of Information

Docent collects and stores a variety of information when you use our Services. The specific types of information we collect will depend on the Services you use, but may include the following:

Personal Information

Personal information means information associated with or used to identify or contact a specific person. Personal information we collect may include:

  • Identifiers such as your first and last name, date of birth, sex or gender, physical address, email address, phone number, identification numbers, etc.
  • Audio, visual, and other electronic information such as photographs and videos for purposes other than diagnosis or treatment
  • Commercial information such as your order history, products purchased or considered, payment information, and shipping history
  • Internet and network activity information such as IP address, geolocation information, device information, log data, and cookies and similar technologies
  • Inferences drawn from any of the information collected about you such as your preferences, characteristics, and behavior, etc.

Health Information

Health information is a type of personal information that includes any identifying information we collect relating to your medical history, including symptoms, diagnoses, treatment and outcomes. Health information we collect may include:

  • Audio, visual, and other electronic information such as photographs and videos for purposes of diagnosis or treatment
  • Medical history such as medical conditions, medications, allergies, treatment options, prescriptions, and any other health-related information for purposes of diagnosis or treatment.
  • Commercial information such as your order and shipping history

2. Sources of Information

We collect information about you from the following categories of sources:

You (Actively)

You may actively provide us information when you use our Services such as through our websites, emails, social media, surveys, sweepstakes and promotions, or any other online or offline interactions.

You (Passively)

You may also passively provide us information through your interactions and use of our Services such as your IP address, access times, hardware and software information, device information, device event information (e.g., crashes, unsuccessful logins, browser type), the web page you’ve viewed or engaged with before or after using the Services, and other relevant information. We may use cookies and other tracking technology to collect this information.

Third Parties

We may receive information from third parties such as affiliates, business partners, and service providers to operate our business and improve your experience and interactions with us.

Publicly Available Databases

We may receive information that is available publicly, either online or offline, to operate our business and improve your experience and interactions with us.

3. Use of Information

We collect information about you from the following categories of sources:

Email & Text Communications

Docent may send you marketing emails or texts to let you know of the latest news on our products and services. If you wish to stop receiving marketing emails from us, you can opt out by clicking the unsubscribe link in the footer of any marketing email or contact us at

Please be aware that you cannot opt out of transactional emails. Transactional emails are emails we send you relating to your account or in connection with providing you the Services such as emails changing your password, emails in response to your support request, and emails from your medical provider. If you wish to opt out of all texts (including operational, promotional, or transactional texts), you can text the word “STOP” from the mobile device receiving the text messages.

Online Analytics

We use third-party service providers such as Google Analytics by Google LLC (“Google”) to track and analyze Website traffic through the use of cookies and other tracking technology. This allows us to show you advertisements and content that may be of interest to you based on your interactions with the Services, other online services, and/or information received from third parties. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics, available at:

Do Not Track

Certain web and mobile browsers allow you to send a signal to inform websites that you do not want your online activities tracked. At this time, we do not currently respond to “Do Not Track” signals or similar mechanisms.

4. Sharing of Information

We understand the importance of protecting the confidentiality of your information and limit our disclosure of your personal and/or health information to the following possible scenarios:

5. Security of Information

Docent understands the importance of securing your information. We are continuously implementing and updating our administrative, technical, and physical security measures to protect your information.

Please be aware that using the Internet comes with inherent risks. No method of data transmission or method of physical or electronic storage can be guaranteed to be perfectly secure. There is some risk that an unauthorized third party may find a way to circumvent our security or that a transmission of your information over the Internet will be intercepted. Docent takes measures to provide a level of security appropriate to the risks of processing your information. You acknowledge and accept that we cannot guarantee the security of your information.

Aside from our efforts in securing your information, it is your responsibility to protect the security of your account credentials and keep your password confidential. If you notice suspicious activity or believe that your account may have been compromised in some way, please contact us immediately at

6. Retention of Information

We may retain your information as required or permitted by applicable laws and regulations. For example, if you are a resident of certain jurisdictions you may be able to request to have your personal information deleted. If your request is granted, we may still be required by medical laws to retain your health information for a period of time. Your medical records will be retained by Company for a period of at least five (5) years, unless a longer period is required by state or federal law, after which they may be destroyed. If you are younger than twenty-three (23) years of age on the date the records may potentially be destroyed, your records will be kept at least until you reach the age of 23 or as required by state or federal law.

7. California Privacy Rights

“Shine the Light” Law (California Civil Code § 1798.83)
California law permits California residents to request certain details about how their information is disclosed with third parties for third-party direct marketing purposes. We do not share your information with third parties for their direct marketing purposes.

California Consumer Privacy Act of 2018 (CCPA)
If you are a California resident, you have the following rights subject to certain exceptions:

Docent does not sell your personal information within the normal meaning of the word, but we do use cookies, pixels, and similar technology to improve your user experience. Like many websites, we share certain information, such as your IP address, device ID, click ID, or other similar online identifiers, with certain third-party advertisers in order to optimize our marketing activities and improve your user experience. This could be considered a “sale” under CCPA. If you wish to opt out of this activity, you may do so by contacting

We will not discriminate against you for exercising your rights under the CCPA.

Please note that requests pursuant to the CCPA are limited to non-medical personal information as the CCPA does not apply to health information governed by the CMIA. Before we approve your request(s), we will ask you to verify certain Personal Information that we have on file. You may submit a request to access or delete your personal information by emailing

You may designate an authorized agent to make a request on your behalf. In order to designate an authorized agent, you or your authorized agent must provide written proof to that the agent has a valid power of attorney pursuant to California Probate Code sections 4000-4465 or by submitting a signed authorization form.

The table below summarizes the categories of personal information we have collected in the last 12 months and the categories of third parties who we have disclosed personal information to for a business purpose. The sources from which we collect personal information can be found in the above section entitled “Sources of Information.” The purpose for collecting personal information can be found in the above section entitled “Use of Information.”

8. International Transfers

Your information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including personal information, to the United States and process it there. If you do not want your information transferred to or processed or maintained outside of the country or jurisdiction where you are located, you should not use the Services.

9. Updates

We may update this Privacy Notice from time to time and make changes to our information practices as permitted by law. You can reference the date on the bottom to determine when this Privacy Notice was last updated. Any changes will become effective when we post the revised Privacy Notice on the Services. If you are registered for the Services, you will be notified of any material changes to this notice prior to them becoming effective. Your use of the Services following this notice means that you acknowledge and accept the revised Privacy Notice.

10. Contact Us

If you have questions or concerns about this Privacy Notice, please contact us at